Dating football fanatic
Fanatics offers product via its Fanatics and Fans Edge brands, as well as sports collectibles and memorabilia through Fanatics Authentic and Sports
In March 2016, the NFL and Fanatics agreed to a new long-term extension to operate
This allows Fanatics to reach more fans, especially once inside the gates and has reopened the door for NASCAR and driver sponsor interaction.
Fanatics President Ross Tannenbaum indicated, "We've got all this money and all this product invested [in the tent] and it's sitting outside the gates where there is nobody coming [while the race is happening].
They are also the exclusive online distributer for the United States Olympic Team.
Fanatics has relationships with over 1,080 vendors, including such companies as '47 Brand, Adidas, Majestic Athletic ("Majestic"), Mitchell & Ness, New Era, Nike, Reebok, Rock 'Em Apparel, Under Armour, and over 1,000 others. also owns Fanatics Apparel, which produces licensed sports apparel exclusively for the Fanatics umbrella of sites.
It was initiated in August 2015 at the Pocono Raceway.